Rose Boreal replaced ShipHero with Logentic to handle the complexity of hundreds of size/color variants, seasonal launches, and a rapidly growing customer base that expects fast, accurate delivery.
01 / What they migrated from
Rose Boreal had been using ShipHero for their warehouse management and shipping. While it handled basic order fulfillment, it struggled with the complexity of their product catalog: hundreds of SKUs across multiple sizes, colors, and seasonal collections. Mispicks were frequent, especially during new collection launches when the warehouse was processing high volumes of similar-looking items.
02 / The challenge
Activewear is unforgiving for fulfillment errors. A customer who ordered a Medium Black legging and receives a Large Navy isn't just annoyed: they lose trust. Rose Boreal was dealing with a 4% mispick rate that was driving returns, eroding margins, and creating customer service overhead.
Seasonal collection launches compounded the problem. Each drop added 50-100 new SKUs, and their old system had no efficient way to onboard new inventory, assign locations, or optimize pick paths for the new products.
03 / The solution
Logentic gave Rose Boreal the variant-aware fulfillment system their activewear catalog demands:
“ShipHero couldn't handle our complex variants. Logentic's pick & pack workflows cut our fulfillment time in half and our mispick rate dropped from 4% to under 1%. Collection launches used to be chaos — now they're just another Tuesday.”
Products used
Food & gourmet
Shipping & logistics
Apparel & lifestyle
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