Brand guidelines
The Logentic brand
Everything you need to represent Logentic correctly: logos, colors, typography, and usage rules for partners, press, and integrations.
Logo
The wordmark is the logo.
The Logentic wordmark is the primary logo. Always use the provided files. Never recreate or modify the logo.
Download assets
All official logo files in SVG format.
- Logo - Black (SVG)Primary logo for light backgroundsSVG: Logo - Black (SVG)
- Logo - White (SVG)Inverted logo for dark backgroundsSVG: Logo - White (SVG)
- Logo - Default (SVG)Standard logo fileSVG: Logo - Default (SVG)
- Logo - Alt (SVG)Alternate logo variantSVG: Logo - Alt (SVG)
Colors
A palette that stays out of the way.
Our palette is intentionally minimal. Logentic Purple is the primary brand color. Use it sparingly for maximum impact.
Logentic Purple
#7F4B9B · RGB 127, 75, 155
Primary brand color. Used for CTAs, links, accents, and logo.
Dark
#141414 · RGB 20, 20, 20
Headings, body text, and primary UI elements.
White
#FFFFFF · RGB 255, 255, 255
Backgrounds, reversed text on dark surfaces.
Light Gray
#F5F5F5 · RGB 245, 245, 245
Section backgrounds, cards, and subtle dividers.
Muted
#737373 · RGB 115, 115, 115
Secondary text, captions, and supporting copy.
Click a color to copy its hex value.
Typography
Set in Gabarito.
Our brand typeface is Gabarito, a modern, geometric sans-serif with a friendly yet professional feel. It's used across the logo, marketing, and product.
Gabarito
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Usage
Fulfillment, simplified.
Headline - Gabarito Bold, 24-48px
Pick, pack, and ship with confidence
Subheading - Gabarito Semibold, 18-24px
Logentic replaces manual warehouse processes with intelligent automation, giving DTC brands full visibility and control.
Body - System sans-serif / Geist, 14-16px
Note: For web body copy and UI, we use the system font stack (Geist Sans) for performance. Gabarito is reserved for the logo, headlines, and marketing materials.
Voice & tone
Direct, knowledgeable, and human.
Logentic's brand voice is direct, knowledgeable, and human. We talk to operators, not at them.
Direct
Say what you mean. No fluff, no jargon soup. Warehouse people don't have time for buzzwords.Knowledgeable
We know ops. Speak with authority about warehouse workflows, shipping, and inventory.Human
Warm but professional. We're real people who understand the daily grind of fulfillment.Canadian
We're proudly based in Montreal. We understand Canadian logistics, carriers, and regulations.
Usage guidelines
Do's and don'ts.
Please follow these rules when using the Logentic brand in your materials.
Do
- Use the official logo files provided on this page
- Maintain clear space around the logo (minimum 1x the height of the icon mark)
- Use Logentic Purple (#7F4B9B) as the primary accent color
- Pair the logo with dark text on light backgrounds or white text on dark backgrounds
- Refer to the company as "Logentic" (capital L) in all copy
Don't
- Alter the logo colors, proportions, or orientation
- Place the logo on busy or low-contrast backgrounds
- Add drop shadows, outlines, or effects to the logo
- Use the logo at sizes smaller than 80px wide
- Use "logentic" (lowercase) or abbreviate to "LGT"
Need something else?
For custom brand asset requests, co-marketing materials, or press inquiries, reach out to our team.